We already had a worldwide Web Analytics Association, why a “Spanish” one? Simply, because most of us in the Spanish-speaking world (Latin American countries and Spain) feel completely out of the picture when everything is discussed and dealt with in a language which most people struggle with in these parts of the world.

So what? Learn English! Certainly, an option for some fortunate ones as myself, but not for most. We happen to live in large and populous countries where people’s daily lives do not depend that much on the outside world (or so we like to think, we proud Spaniards, so crap at languages). We even produce our own low-quality soap operas! :). Our many British friends will easily understand this if you ask them to discuss important matters in French or German!

In short: We need this if we are ever going to get serious about discussing Web Analytics. So now we have it. And this “English” section is our door to the outside world. Please check this section out every once in a while, as we will make an effort to publish our most important findings and comparative studies in both languages.

Welcome to the Spanish Web Analytics Association.